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Transportation Safety Resource Center
CAIT Main > Program Sites > TSRC > Deer Crash Reduction Program

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CAIT is one of five National University Transportation Centers, an elite group of academic research institutions that are sanctioned and supported by the U.S. Department of Transportation.

Deer Crash Reduction

  • Deer Crash Safety Card [PDF]

Deer Crash Reduction Program

Do you know that the majority of deer-vehicle crashes occur in the fall—between October and December—during deer mating season? Every year, there are approximately 7,000 reported deer-vehicle collisions in the state. Almost twice as many go unreported. According to insurance industry estimates and claims data, New Jersey ranks 13th in the nation in terms of the number of deer-vehicle crashes each year.

In 2005, TSRC launched its first public education campaign to alert drivers about when these crashes are most likely to happen (in the fall, at dawn and dusk) and what to do if you encounter a deer in the roadway (slow down, don't veer). You can download a card with other useful safety tips [PDF] here.

The original campaign included variable message signs in high deer-vehicle crash locations, distribution of literature, and public service announcements. The Division of Highway Traffic Safety's network of local police departments did much of the leg work and educational efforts during the campaign’s kick-off. The Deer Crash Reduction Program was generously supported by the Division of Highway Traffic Safety and the FHWA-New Jersey Division office.

The North Jersey Deer Crash Coalition is now organized by the North Jersey Transportation Planning Authority (NJTPA), which is the Metropolitan Planning Organization (MPO) for the northern region of the state.

More information is available at www.njdeercrash.com.

 

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Page updated on May 27, 2010